手机统一推送联盟，大家还记得吗？
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">一大早，刷到个消息：</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">统一推送联盟官网已无法访问。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8e4bc560ee374b0499032f8dce870536~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=XYxq%2FZLGppbkbfP6fzuEVOtLa3Q%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">马上点进网页一看，域名已经处于「出售状态」。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a8e2a90b3c2b49128a1b1e8fe1dee408~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=bwRf4YcnrQRoWfw9bst31Zrjy%2BU%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">更有域名买卖网站给出了「800 元」的标价。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8430874072f5493e8723bf60337da8d9~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=8OJZP%2Bge57vIuCD8RwspdeaHZlo%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">过了会再点进去，之前显示「此域名可以转让」提示已经没了。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">取而代之的是一张嘲讽拉满的梗图：</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bb7f34d4ed7841fa8b0ce073e33bb6f2~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=majjiJ8X4fcoeJqDhHCozxLRgDc%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">这不是妥妥的明示嘛。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">凉了？放心，还热乎着</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">调侃归调侃，严格来讲这玩意还没凉。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">只是改了名而已。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">今年 4 月，成立近 5 年的安卓统一推送联盟<span style="color: green;">（Unified Push Alliance，简称 UPA）</span>宣布更名。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">改称「统一推送工作委员会」。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62c4966782df41e48ab2d1d51677aa9c~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=4uo9kOVpL1HMStG%2FvrtEaDOSNCw%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">虽然 UPA 的微博在 2020 年 8 月起就没再更新，但统一推送工作委员会的公众号还在正常运营滴。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">而且也一直在推进工作<span style="color: green;">（具体干了啥后面再聊）</span>，木有凉。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d106b3e46b0645579c1f64ddc91b9f01~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=WOKP9EDhSGYb6afc%2F7TTjVUD0pI%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">官网停访是因为「UPA」这个名字已经不用了。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">但域名还是写着「chinaupa」。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1d63ca86b83b442ba969cd7b48aedb9f~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=KWmKn%2FxPjvyPoqW15pH%2BQDTc7lo%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">这样一看，停用旧网址就很合理了。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">唯一的槽点，就是公众号菜单栏还是跳转到旧网址。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/06c06f0ccf474205a2e9717d8e29296e~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=1%2BspDJEwqABOCz9ULgzjyyN4VME%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">成立 5 年，进度缓慢</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">2017 年成立的 UPA，原本目的是统一管理国内安卓手机的推送乱象。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">手机推送这档子事，国外是靠厂商来完成的。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">像苹果早在 2009 年就整了个 APNs<span style="color: green;">（Apple 推送通知服务）</span>。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3dcdd6d564284774a8bab4304c671579~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=cJ9%2BYe%2FRvpna8YyAcAz7jAkkAlA%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">简单理解，当 APP 要给 iPhone 推送消息时，先把信息推送到专门的服务器上。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">苹果再将服务器上的消息推到 iPhone 上。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8675b11fdfc44107b71bd329cdb6a901~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=5Qb8zXTp6asPdTX0XDjAXWuiOa8%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">只要软件在 iPhone 后台留一个链接，就能正常收到消息。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">无需随时挂着后台。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">这也是苹果多年来内存这么小，却没有太卡的原因。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b6fd18a3151e4591a6fca025d22a4a5a~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=WmiBZbaN5JgiDYow3pdoNjaehCw%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">至于安卓这边，海外由谷歌搞类似的推送服务，叫 GCM<span style="color: green;">（谷歌云消息传递）</span>。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">后面改名叫 FCM</span><span style="color: green;">（Firebase Cloud Messaging）</span><span style="color: green;">，相当于 2.0 版本。</span></span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e92552127d23462aac990401fee7f14f~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=kQWmexp1S4hXs%2FfX3sSRSDZ6t28%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">工作原理跟苹果的差不多。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">但国内用不了谷歌的服务，APP 们就开始作妖了。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">第一个流氓行为，是有了在用户手机后台存活的借口。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">「要给我随时唤醒的权利，有要事才能及时通知你呀～」</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">这样一来，动不动就是大批 APP 在后台轮番蹦迪。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cbdb130424c8434da2bb67e7e6007fe1~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=VShC%2BD%2BRex1F8QdlJSHGXE2vQcg%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">内存越小的手机，卡顿就越严重。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/53260c4b1b084e6ead430afacc679fcb~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=7quvKqfIi4OGBm7fmiJkeyXThDU%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">第二个流氓行为，就是胡乱向用户推送消息。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">在推送管理下，消息会经过服务器过滤，就会收敛些。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">但现在能直接推给用户，你猜他们会怎样？</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">为了解决一系列乱象，工信部牵头的「统一推送联盟」<span style="color: green;">（UPA）</span>诞生了。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5b4161daf344450290a67e9898de5d74~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=ImnBhwAWIterCwG3ndK4XDiNsd0%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">老实讲，成立这么多年，进度确实有些缓慢。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">2018 年，UPA 发布《统一推送通道层接口规范》。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/99f21bef2f8e4b5c86c7d0055a41dd42~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=JP4%2BQ3xBtEhIron29z9JWbi0%2Bug%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">▲统一推送系统原理图</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">总归是给出一份正规的标准文件。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">到了 2020 年，宣布小米完成统一推送适配。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">这时候才算把国内主流安卓厂商都拉上了船。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f4e824d00b4d46729314bc181963dbae~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=Kk8FRzSTX%2FzjyHz7673z2qKabeA%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">这几年，统一推送联盟主要捣鼓了几个东西。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">一个叫「推必达」，负责将 APP 推送的消息整合到服务器，再经服务器推到用户手机上。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e7e5508238194786addd08ad4d99b239~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=ckZ0JjeeS4ktzE9wXi1ym5OiHlM%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">把应用频繁唤醒后台的借口，从根源上砍了。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">而且让人意想不到的是，首发「推必达」的机型居然是 ROG 游戏手机 3。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62a7c9c8748b448c935d03c4fcaa7c95~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=z4le8PHOZA1Ww3KmFPAfRIwAPOc%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">还有个叫「推必安」，负责把推送消息进行过滤。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">这样就能减少推送骚扰。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/24b0db85b23d4290a3960c87362cf644~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=gu4Em7BuIR5L0HjyS6dccTFvuFo%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">两套方案组合，理论上就能达到苹果 ANPs 和谷歌 FCM 的效果。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">甚至在统一推送联盟的宣传上，推必达是能吊打两大巨头的。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2997c028fb86402699bdee44ecc12383~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=TxDZ0d6oJZ46NnkAw2Zth2aMm6A%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">另外有个「AUID」，负责保护用户敏感信息。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/14271bd4f79249358913fcedcb97958c~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=PmwIv9G1W5geF%2F9vIc76PNOh%2ByM%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">2021 年又捣鼓了个统一移动基础服务。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">这是针对软件开发者做的平台，表示能更好地接入手机厂商推送平台。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/75063416f1554bf1a02cee84fb86166d~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=sSc7ag3NxkyKPeEkRNjCHR1QOlk%3D" style="width: 100%; margin-bottom: 20px;"></div>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/670a833a6a884a23b8aea47a3471efba~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=wBR0N4hcuLPHdpNKj34z0tmb0tk%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">▲统一移动基础服务主要功能</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">但不管是推必达、推必安、AUID，还是统一移动基础服务，始终没掀起太大波浪。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">统一推送联盟确实是有在干活的。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">一个接一个的规范、平台发布，但落到用户手上就是感知不强。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/fd0b9a73d63b4cc48932e445b78128dd~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=Jz6xMhvrPBXuvuWutBUqZq8yff8%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">前面也说了嘛，4 月份改名为「统一推送工作委员会」。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">按照官方给出的进度条，今年是「全面升级」的一年。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c7f6b1c87f3a4f30806c4ac29f37b84e~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=fk0iCSZw7Exl%2BzY1LmQWC7M343g%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">翻看相关公告，可以发现今年的发力点，是对推送质量的管控。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">相当于完善「推必安」的相关功能。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1ffc436064254505a543f9787be78bbb~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=XG9qNvbNb%2B22Zeh%2B0z1cn5WL%2FdU%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">像提升 PUSH 弹窗质量、制定移动金融消息标准等等。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">推进进程看得出量变，但很难说有什么质变。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">利益是最大绊脚石</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">一路捋下来，看得出手机厂商们还是很乐意接入相关平台的。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1d1e1ca75ddd408e9b103d6490b697ee~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=8peyP%2B9w5J8dHauXYpbttTtyyeI%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">▲Harmony OS已全面支持统一推送</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">推送联盟/工作委员会也在默默推进相关工作。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">但为什么就是没有太大成效？</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/99e128602ee54c3f963d07b5b34b9017~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=1B2XOWGq4f2lvWIXQui1ImtYgZc%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">关键在于各 APP 的开发者。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">根据 2020 年联盟给出的数据，APP 推送消息里只有约 3% 属于通知类。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">剩下的，绝大多数是营销、广告类。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2266c3ca4967416294fa13ea5c489fd3~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=WwgVNmxHxtij9uPP%2F0HoPV59dR0%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">很简单的逻辑：</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">老老实实服从推送联盟管控，怎么挣更多的钱？</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0d9f1aa14ef446378268a06949b035ac~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=wJrWv4UuxuTR0KJRd3z1sIymki0%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">再者统一推送联盟的正常运作，也需要资金支持。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">在社交平台上，也有开发者吐槽收费杂乱的问题。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d492e7a8782e42489547057f1fb44551~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=IsDknTtOJnLnmDTVtN2ZRO19dms%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">也有人表示网站服务不完善，想下载个 sdk 流程过于复杂。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/89278abda47a47e5aaf73c9630cdd836~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=lOx76Sd6LeCMdSFAesbzC3JrRNI%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">对百度、阿里这类大公司来说，掏点钱不痛不痒。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">但对中小型开发者来讲，自己的 APP 可能本就赚得不多，还要为推送服务付费。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">那不成了雪上加霜？</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5d446da8376f41a7a2a2d00ae8b65202~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=S1khrUclG%2Flfm3k5HqdXHdjy7yQ%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">而且手机厂商愿意接入，但不代表他们愿意放弃原有的推送服务。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">不少主流手机厂商仍在捣鼓自己的推送服务。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/85f1eab30d2343e3ba2d4c25ee97118a~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=IX7kTd9NvG0aMhgE8j%2F1pyFR5u4%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">▲虽然接入统一推送，但仍在完善自家推送服务的华为</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">再加上各种第三方推送平台……</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">如果再接入「推必达」、「推必安」等各种服务，无疑又是增加软件开发者的工作量。</span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c368901f6a5449978a3cac8eba24d1dd~noop.image?_iz=58558&from=article.pc_detail&x-expires=1664499964&x-signature=Aqa9%2B%2FOFNOx1NqdRnECEHLMzkZo%3D" style="width: 100%; margin-bottom: 20px;"></div>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">▲图片来源网络</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">So……大多 APP 最后又只能各玩各的。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">如果真有心思搞统一推送，分好厂商和开发者的蛋糕，才是关键。</span></p>
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