李才文：4个社群裂变实战案例（开店必看）
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">你好，我是李才文，超常规营销创始人。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">开店做生意，</span><strong style="color: blue;"><span style="color: green;">99%的困惑来自——没有客流</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">以前客流在大街上，好路段就意味着好生意。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">如今，消费习惯的改变和疫情的反复，大街上几乎冷冷清清了——</span><strong style="color: blue;"><span style="color: green;">路段不再是客流的密码</span></strong><span style="color: green;">！</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">这个时代的客流在哪里呢？最高效的渠道有2个：</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">抖音和微信</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">所以，围绕抖音和微信，在快速吸引客流方面，你有</span><span style="color: green;"><span style="color: green;">4种</span></span><span style="color: green;">选择：</span></span></p>
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">以上4种吸引客流的方式，如果你一种都不会，或者你对这些方式还很排斥。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">那么，你的店可以宣告</span>“退出历史舞台”<span style="color: green;">了。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">今天主要跟你聊聊，关于用微信做</span><strong style="color: blue;"><span style="color: green;">"社群裂变"，你不容忽视的4个重要理由。</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">并且我会举一系列的</span><span style="color: green;"><span style="color: green;">实战案例</span></span><span style="color: green;">，让你看到它的威力。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">"理由1：见效奇快"</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">上一秒还是生意惨淡，下一秒就人山人海。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">海鲜馆社群裂变实战流程</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">超常规学员</span>甘总朋友经营着一家海鲜店（加工+零售），开业3个月，生意非常不好，万般无奈，只能请甘总帮忙经营2个月。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;">操盘结果：</strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">●因为裂变的<span style="color: green;">太快</span>，导致工作人员忙的服务不过来，所以<span style="color: green;">只建了两个群就及时叫停了。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">●结果在群内小试牛刀卖200元的会员福利资格卡，1分多钟就抢了150张卡。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;">具体操作步骤如下：</strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第一步：由员工拉裂变种子进群</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">安排员工尽最大能力，将亲友拉进海鲜店的交流社群，参加接下来准备开展的活动。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">结果：</span></strong><span style="color: green;">由于员工的强关系人脉有限，活动好处又不明显，拉到60多人就基本拉不动了。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">第二步：推出限时秒杀活动计划</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">活动主张：</span></strong><span style="color: green;">只要是群里的人，在活动时限内，花甲1元/斤秒杀；每天只能买2斤，活动时限内，天天可以买（到店领取）。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">2斤花甲刚好可以吃一顿，并且由于群名额以及时间有限，稍微鼓动，群里的粉丝都申请要把自己的亲戚朋友拉进来。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">活动结果：</span></strong><span style="color: green;">第二天500人的群就满了，第二个群马上又有300人了，由于人数突增太多管不过来，立刻停止拉人。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第三步：互动宣传与群管理</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">只要是来买海鲜的朋友，都会让他们在群里发小视频做推崇式宣传（免费杀鱼、不会做厨师还教你怎么做……）</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">并且还让几个经常来买海鲜的钢丝顾客做群管理，帮忙带动群内的互动宣传。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第四步：继续种子裂变</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">有了互动的群管负责，就可以继续发动裂变新群了。选择了鲈鱼（二十多元/条）作为裂变奖励，拉多少人就可以到店免费领1条。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">如此一来，就</span></span><span style="color: green;"><span style="color: green;">形成了持续裂变</span></span><span style="color: green;"><span style="color: green;">……</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第五步：小试牛刀卖会员</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">充值200可获得2大权益</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">权益1：享受1年之内买花甲，仅需1元1斤，每天限2斤；（钱从充值的200元中扣）</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">权益2：其他海鲜享受会员特权价（比如：其他任何地方的鲈鱼20元，这里只要18元）</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">结果：</span></strong><span style="color: green;">会员主张发出来不到2分钟，抢了150张充值卡，</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">这仅仅只是一个开始……</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">上面的五步操作流程诠释了是怎么通过一招就轻松实现了顾客持续裂变，持续回头进店。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">"理由2：不局限行业"</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">进微信群的行为成本非常低，所以很容易让潜在顾客响应。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">只要找到愿意帮你裂变的人，且给予他想要的好处，立刻就能汇聚大量的目标顾客。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">装修公司社群裂变实战流程</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">超常规学员胡亿刀，是四川绵阳人，没接触超常规之前，自己经营的建材店非常艰难，后来不得不到哥哥的装修公司上班。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">在上班期间，通过学习超常规营销，找到了方向，决定在哥哥的公司小试牛刀，便找了一个新交房的小区做测试。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;">操盘结果：</strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">●仅一个小区让装修公司立刻收款<span style="color: green;">80万</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">●陆续带来200万的业绩</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;">具体操作步骤如下：</strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第一步：打造微信群鱼饵</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">王总从网上收集整理了很多，与装修相关的资料，包装成为价值5980元的装修课程，当时的宣传海报如下：</span></span></span></p>
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第二步：跟物业合作建社群</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">跟一个新交房的小区物业，以装修返点的形式达成合作，建立了专属于该小区的“奥林阳光便民福利”社群，在群内分享该课程。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">小区560个业主，邀请了200多位进群。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第三步：整合礼品活跃群氛围</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">群建好之后，为了把群的氛围炒热，邀请了一些家居、建材的商家，免费限量提供一些礼品，在群里互动免费抢。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">如此一来，家居建材商家做了宣传，共享了顾客，业主的注意力也都到了群里。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第四步：在群内推出验房福利</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">胡总发现业主们都很担心房子的质量，但是自己又不懂得检验，如果找验房公司验房，至少需要几百上千的费用。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">增设了一个非常低门槛的验房会员，获得了跟业主链接的机会。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第五步：邀请群内业主聚餐</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">在福利群发起请客，邀请业主们一起聚餐联络感情，当时胡总在现场安排了好几个托儿搞气氛，跟业主很快打成了一片。</span></span></span></p>
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">很多人说自己的行业是低频、消费额度比较大，所以不好用社群做裂变。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">但是胡总，运用社群的操作，将不仅低频、额度还很大的装修行业活动做的热火朝天！</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">"理由3：可反复操作"</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">做任何策划，都要不断的创新玩法，纵然你有天才头脑，也很容易遇到创意瓶颈。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">而做社群裂变，一套方法可以反复玩，只要改变一下主题就可以了。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">美发养生社群裂变实战流程</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">超常规有一个学员，在县城经营着一家“美发+美容养生”的生活馆，学习之后仅仅用了3个动作。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">操盘结果：</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">●店里天天非常热闹，对面的竞争对手冷冷清清，根本看不懂她的顾客，是从哪里冒出来的。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">●从以前只知道生意不好，天天等客上门，到现在每周都通过微信群，做裂变活动拉客进店。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">具体操作步骤如下：</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第一步：打造附加服务产品</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">在原有洗头的基础上，包装一个洗脸的服务，现在只要1块钱即可获得"尝鲜体验资格"。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">拥有资格后，仅需原来洗头的钱，就享受1次“洗头+洗脸“的服务。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第2步：包装活动微信群价值</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">主题：</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;">回馈老顾客.尝鲜体验新服务</p>进群免费抢红包.免费抢护手霜
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;">价值1：免费抢红包</p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;">价值2：免费抢护手霜</p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;">（手气王免费抢）</p>价值3：1元抢“尝鲜体验资格”
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第3步：邀请老顾客进群</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">私信与电话邀请20个老顾客，邀请他们参加微信群的活动。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第4步：推出拉群裂变奖励</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">告知并跟进老顾客，只要拉5个朋友进群参加活动，即可免费领护手霜。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第5步：群内销售资格卡</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">免费抢红包、手气王抢护手霜之后，推出1元“抢鲜体验资格“</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第6步：持续以上5步操作。</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">上面的操作流程，无需创新，每周\每月换主题和内容就可以了。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">比如：</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">●把裂变奖品“护手霜”，改为植物精华面膜/洗衣液/消毒液/唇膏等，是不是就可以了，无需太多创新吧！</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">●把1元“抢鲜体验资格”，改为“3元抢洗衣液体验官资格，仅需原来洗头的钱，即可享受[洗头后，额外送68元洗衣液1桶]”</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">"理由4：成本极低"</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">在这个竞争激烈的时代，很多行业拉到一个新客，少则几十块，多则几百块的投入。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">而懂得了社群裂变的玩法，直接可以做到超低投入，甚至零投入吸粉获客。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">珠宝店社群裂变实战流程</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">超常规学员中，玉石珠宝的厂家"水晶坊"，帮扶自己的加盟店做开业的社群裂变操盘。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">一共做了4期社群裂变测试，包括：邵东店、娄底店、湘乡店、水晶坊公司工厂店。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">操盘结果：</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">●首次测试裂变7天左右，能够首轮裂变达到7000人。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;">●第二场以后，每次2天时间就能裂变达到10000+人。</span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;">具体操作步骤如下：</strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第一步：征集裂变种子</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">加盟店的店主、店员找自己的强关系（亲人、朋友、贵人）成为裂变种子。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">陌拜找异业商家作为裂变种子，找各鱼塘具有资源的塘主大咖作为裂变种子。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">一共找到100+强关系裂变群主种子</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第二步：推出裂变奖励</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">裂变种子自己建群，邀请人进群，并给出裂变奖励。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">好处1：建群拉40人，可获得198元玉髓平安扣吊坠1件。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">好处2：建群拉100人，可以到店领取2680元3D彩雕平安扣玉璧1件。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">好处3：享受群内粉丝产生销售额的10%作为奖励，建群越多被动收益越大！</span></span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df4f2b4473ef473a9063cb505a1726cd~noop.image?_iz=58558&from=article.pc_detail&x-expires=1679821411&x-signature=gACN%2FfQcstTvG33i%2Fm7txIzNZ9E%3D" style="width: 100%; margin-bottom: 20px;">
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第三步：粉丝进群领鱼饵</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">裂变种子拉粉丝进群，粉丝进群后可到店领取贝珠吊坠或珍珠手链、粉晶手链等。</span></span></span></p>
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">第四步：循环裂变</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">到店领取赠品的粉丝，可以申请推广大使的资格。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">成为推广大使就可以建40人的群，得到玉髓平安扣；继续拉人达100人，可获得2680元3D彩雕平安扣玉璧1件及群粉丝的消费奖励。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;"><span style="color: green;">注：粉丝到店领取赠品的同时，群发活动真实性的相应素材照片和发朋友圈达到扩大影响力。</span></span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;"><span style="color: green;">结果获得一个新客的成本：1块钱</span></span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">相信通过上面的分享，足以启发你的思维了。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">“社群裂变”如此厉害，为何你玩转不了呢？</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">因为缺少执行的</span><span style="color: green;"><span style="color: green;">细节</span></span><span style="color: green;">。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><strong style="color: blue;">营销要想落地</strong></p><strong style="color: blue;">每个环节做细
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">社群都玩了这么多年了，为何大多数社群裂变操盘手，依然很受市场欢迎。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">为何他们策划一场社群裂变方案</span><strong style="color: blue;"><span style="color: green;">，还能收到8000元—3万的费用</span></strong><span style="color: green;">。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">因为他们对执行细节轻车熟路。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">如何才能掌握这些细节</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">今天你不用去其他地方，花费几千、几万的学费，学习社群裂变。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">更不用花几千、几万的费用，请人给你做社群裂变方案。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">因为我用了3个月的时间，为你打造了全套</span><strong style="color: blue;"><span style="color: green;">【超级裂变社群】全案策划</span></strong><span style="color: green;">的方案模板手册，整个手册细化到了具体的流程、话术。</span></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">一共60页内容，拆解</span><span style="color: green;"><span style="color: green;">34张</span></span><span style="color: green;">方案表格，照着表格填写，一套方案就出来。</span></span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/729eabd5f6564ec29f034af1f3d0bba8~noop.image?_iz=58558&from=article.pc_detail&x-expires=1679821411&x-signature=FAACteMi2F%2FLV5Y56VYFswcp9qE%3D" style="width: 100%; margin-bottom: 20px;">
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">为了让你透彻掌握这套内容，我还针对方案模板的每一个表格，录制了</span><span style="color: green;"><span style="color: green;">29段</span></span><span style="color: green;">讲解视频。</span></span></p>
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><strong style="color: blue;">截几张表格给你看看</strong></p><strong style="color: blue;">你就知道有多细
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">比如：微信群低价福利介绍与恭喜话术（第11张方案表格）</span></span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e0a408f7542947659a70e5453f5fded5~noop.image?_iz=58558&from=article.pc_detail&x-expires=1679821411&x-signature=5V8zdJTtrQnaw6K%2BAbkIFB73soM%3D" style="width: 100%; margin-bottom: 20px;">
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">比如：私信进群第1轮/第2轮话术（第15张方案表格）</span></span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/43478a6851ae4f0c8cde61dc1e356ff7~noop.image?_iz=58558&from=article.pc_detail&x-expires=1679821411&x-signature=9BCybkazHkQC0AqtPweP24KhR%2FU%3D" style="width: 100%; margin-bottom: 20px;">
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">比如：给员工开动员大会的话术—上（第28张方案表格）</span></span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a0cdd5cd899b436ca4a89e09a3dfee55~noop.image?_iz=58558&from=article.pc_detail&x-expires=1679821411&x-signature=wZSABQxc1Ymb6AZKRyMY3ACLdUI%3D" style="width: 100%; margin-bottom: 20px;">
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">比如：执行落地时的日计划表格（第33张方案表格）</span></span></p>
<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e4c1f16d824947c1a63b20dd15711fa0~noop.image?_iz=58558&from=article.pc_detail&x-expires=1679821411&x-signature=6%2B7zW5VnDuYtuEJjY90tBi6POyY%3D" style="width: 100%; margin-bottom: 20px;">
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><span style="color: green;">如果你想获得全套方案表格，如果你也想成为一名专业级的</span><strong style="color: blue;"><span style="color: green;">【社群裂变操盘手】。</span></strong></span></p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;">请你立刻报名</p>
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;">原价998元</p>现在趁着
<strong style="color: blue;"><span style="color: green;">498元</span></strong><span style="color: green;">
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;">的早鸟价</p>给自己报个名
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<div style="text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/07cdbfdf5b034a29aaa06cc2bfb88e73~noop.image?_iz=58558&from=article.pc_detail&x-expires=1679821411&x-signature=CKBPPC5lqDplnOQv74ittg7MwX4%3D" style="width: 100%; margin-bottom: 20px;">
<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;">ccg24h</p>
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<p style="font-size: 18px; line-height: 40px; text-align: left; margin-bottom: 30px;"><span style="color: green;"><strong style="color: blue;"><span style="color: green;">与其万般无奈的坐等生意，不如跟他们一样，势如破竹地主动出击。</span></strong></span></p>
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