文创IP这么火，那么如何设计一个IP形象？
<p id="45fa355b-4804-4aab-b8f2-34e0c8b9d31d" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="e28d7788-c313-46db-8e05-579dd52bbd30" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="0eaf0f48-1ddd-4634-b97f-921edda8cf3d" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="555b5160-fc9e-4fbf-aa1d-0c83af7d78c8" style="font-size:18px;margin:20px 0px;text-align:left;">IP是什么？</span></span></span></p><p id="82569f3d-4362-4c37-89e5-5d4f13916ce9" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="55f7852d-53a9-4e43-b97f-0e70c2de66dd" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="5dc80e08-bd0f-431a-8953-6f2132764feb" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="65963ee0-b889-4e93-b8cf-fdb4f135c4eb" style="font-size:18px;margin:20px 0px;text-align:left;">很多人认为IP是一部小说、一部电影或一个人，但从严格意义上讲，它们只是IP的载体。</span></span></span></p><p id="2c2a25d6-b0e6-4520-a5b7-b6c3b4ce5ee2" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="208de61a-72ca-487f-b3f4-047c0c033c80" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="58c22d9f-4870-438f-adc7-adc9d9c66567" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="122702b6-d183-420a-aaa6-390a5a435cf0" style="font-size:18px;margin:20px 0px;text-align:left;">IP自带流量，是以具象化形象为载体的感情寄托。</span></span></span></p><p id="00bdf4e5-3974-4f71-ae30-48f08add55d1" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="3b70b099-6615-4fd1-9e52-6e76240743e1" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="e1cf4d32-384f-49a1-a22c-f6299725abd8" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="4df0be14-e033-4b2e-b0cf-11fe759775b0" style="font-size:18px;margin:20px 0px;text-align:left;">每个国家都有各自的文化与情感，他们流行的IP角色也会不同。</span></span></span></p><p id="821e75e5-c63f-4fd9-bbc4-36d485e396fb" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="d3b07836-59bc-45a9-ab94-ba19af1f39b1" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="453fdeb0-cb0e-4771-988e-fafd12f9cfa2" style="font-size:18px;margin:20px 0px;text-align:left;">比如日本熊本市的IP形象吉祥物熊本熊，靠着傻缺的表情和姿态萌翻全球，成了想做IP的企业争相研讨的对象。</span></span></p><div id="e3a3dcd4-08f0-4c9e-8f6c-32ba8c2e08a3" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b4af54e80fca4dda8df09d38e592fb1b~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=SmMZ9jAgi%2FHLDeh%2Fseuzne%2B5d4w%3D" style="width:100%;"></div><p id="2b6fdb80-6ce5-41f6-a4d9-404b9f243a29" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="a59d09a6-5185-4061-8e9e-fc30cbe099d6" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="8f1fce6f-7805-4701-862e-4133fd334fe2" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="a414ad81-6f19-4ff5-8b8b-ec54e57c3e53" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="363a2793-dc6d-4405-af20-81dac1c15d4f" style="font-size:18px;margin:20px 0px;text-align:left;">流行IP形象特点</span></span></strong></span></p><p id="85246840-7ec3-49d1-919b-7186f4b5bcec" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="dd18afaa-d8da-4337-af8c-a47c001f28a2" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="b32117bf-1035-4829-be89-25fdb2a06a66" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="eb208c6f-558f-4bc4-b0de-31ab0fab070e" style="font-size:18px;margin:20px 0px;text-align:left;">①创意故事</span></strong></span></p><p id="f074b709-047f-43c6-9f14-13d132a6b11c" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="c98f0461-a688-4635-898f-d5eb4c1ef0e2" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="e42bf7b2-81ae-4cc5-8db6-da90dffc00a9" style="font-size:18px;margin:20px 0px;text-align:left;">如果你看一下流行IP的特征，就会发现他们有一个独特而易记的故事，这个故事和我们的日常生活并没有什么不同，可以很容易引起共鸣。</span></span></p><div id="935c9be3-f4a4-415b-8f4d-bb2160e6c971" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b0e9b43bdca44e2ab7704b58ecef4c0c~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=Wt268bVlzNEwhucQNGq8LeEv42k%3D" style="width:100%;"></div><p id="5b68b60e-118b-40d6-98aa-5feee6a82271" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="e5b7dc47-be06-4c6a-b033-fe9f2a4c5aec" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="bd16f306-c922-4d8e-998c-2e33b5512466" style="font-size:18px;margin:20px 0px;text-align:left;">Niniz和BT2这两个新近设计的IP形象就有一个很有趣的背景故事。</span></span></p><p id="669a896a-290d-402c-b504-981048f93d2c" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="2d89174d-0e1a-4515-9fb2-8e7811ad3ecf" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="511cb619-4f1b-4d4e-9164-73dd350c90eb" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="15ed8490-00dc-46f7-8a9b-2593be2f5699" style="font-size:18px;margin:20px 0px;text-align:left;">②诙谐有趣</span></strong></span></p><p id="b07919d7-90d0-44ab-b564-3da759c96152" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="2c57ee03-0b36-4f89-92a1-fce11e8f693e" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="a5654a43-3765-4cb5-a1b9-67e6afedfc9d" style="font-size:18px;margin:20px 0px;text-align:left;">随着角色们被用作表情贴纸，可以传达各种情感的充满诙谐的IP角色正变得越来越流行。比起简单地可爱，蠢萌而独特更受欢迎。</span></span></p><div id="895f624f-b844-47ae-ba9c-4a6d6f4c861b" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ab855939dcfa41b4b70f65a7f3b9ea22~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=gAMbjkqsjqW0XXWjMRhCXXZwKrc%3D" style="width:100%;"></div><p id="13c5bd27-95aa-4de0-9fc2-8056a60eb05e" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="9ca6388d-4331-4bb8-a80b-d5712fd2c74c" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="89420eca-193b-401c-839f-42a7c8b2d461" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="915c2654-2019-4d2f-bdca-80674085708d" style="font-size:18px;margin:20px 0px;text-align:left;">③简约的形状</span></strong></span></p><p id="40d8ea11-dd03-4dde-af9f-efd58462213b" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="07f4a16d-20ee-4c2c-af7f-9ecf48094bea" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="0488c0ce-6a7a-48a5-97e1-aa5ce0d264b4" style="font-size:18px;margin:20px 0px;text-align:left;">简单和可爱形状的IP角色有着很高的人气。一个看起来很简单的角色，不但外形可爱漂亮，还可以将它的基本形状运用到各式各样的产品中。</span></span></p><div id="f182cd93-8137-406d-b6dc-2f146ff1cde1" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6cbe0b3342fa45edb5895f2adec29832~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=32MCOWIdMlBpCvEiHp4hW5E8dng%3D" style="width:100%;"></div><p id="d4b95a01-a3e9-4612-aa2f-0ce6bc7ac52d" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="03f27c59-5c56-4289-86ea-7e973c7c247a" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="249c2d0b-81f1-4ec2-b9dd-387300317065" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="7b69b49b-5586-4eae-a8ee-81b1f5b103b4" style="font-size:18px;margin:20px 0px;text-align:left;">④高质量的3D形状和纹理</span></strong></span></p><p id="2ceb617c-2afe-4dd2-ba1e-df23e1e46d9f" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="d502c0c5-fcc3-4377-a4f6-1bcfe77c7abc" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="2b54a54d-013b-4468-83c3-ac07fa5e35a9" style="font-size:18px;margin:20px 0px;text-align:left;">随着3D技术的发展，具有生动纹理的3D角色也深受喜爱。即使对于成年人也具有吸引力。</span></span></p><div id="0bf9019e-a9e4-489f-a599-602a935592d1" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8e68a2e7dfc84dbda1812d4f0493c6fc~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=saKwn04ZQpIEFGXu9SDPk088vYU%3D" style="width:100%;"></div><p id="8d44d844-8846-4919-99af-a2931ecf8579" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="4dc86a2f-f880-4084-a041-15ce86bf8378" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="add9356c-5a4a-490a-b1f3-2d790957cb11" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="88b15b6e-1d18-4749-b3fb-987c557e101d" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="00c40876-ca03-4d4f-95db-d78926a25c58" style="font-size:18px;margin:20px 0px;text-align:left;">IP形象延展及应用</span></span></strong></span></p><p id="cc60c2ea-3588-45d2-9992-42284af7861b" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="b9e18530-9f4e-4e4a-a61e-b3b444873d26" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="2adf0eb4-4150-4214-a63d-cdbb5e37f421" style="font-size:18px;margin:20px 0px;text-align:left;">当一个IP形象生成之后，很多角色都会通过合作其他行业来拓展业务，或者不断开发自身的IP价值，在原有领域开展不同的业务以及线下展的方式来进行IP形象延展及应用。</span></span></p><p id="e2d590aa-7f2e-4b2b-84f3-30d9830891e5" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="56cbe205-8eb6-4ca7-9db4-161281608e7f" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="bc8f7e2d-7e04-40f4-ab0b-5b8236cc32ad" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="0953c301-b040-4dfe-911b-05272f2f1a51" style="font-size:18px;margin:20px 0px;text-align:left;">①与时尚及彩妆等的跨界联合</span></strong></span></p><p id="11e865c5-ab6d-4551-aa1b-b4d60edc61df" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="ec9854d5-48ca-42f1-bfbf-c10e3e0a4a56" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="71566cb7-5128-490d-a12e-9d22255646d7" style="font-size:18px;margin:20px 0px;text-align:left;">Bape × Snoopy</span></span></p><p id="0bbcf390-af15-46e9-9ef9-f37796e7b934" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="2145ef92-a637-4216-9558-e75aff1dca27" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="2b0a3268-ef22-4721-b1f2-955b9ef2a22b" style="font-size:18px;margin:20px 0px;text-align:left;">以大猩猩logo和图案而闻名的街头时尚品牌Bape，和史努比合作庆祝它的20周年。Bape将其独特的迷彩图案与史努比角色一起应用于各种各样的产品中。</span></span></p><div id="8080a4fe-7875-4337-a3cb-e9183ba62ac4" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/37ae8eacae4f4a74b3421ffb3f4c17e1~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=P%2BTEKM1qLHDd877f65XvEVOLQeM%3D" style="width:100%;"></div><p id="2e52b746-cf7e-4b0a-a26e-fe21edb0a6ee" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="be80111e-7f77-413c-b021-9459d07be45b" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="6ed9b481-e87f-469e-8156-f612b6c30628" style="font-size:18px;margin:20px 0px;text-align:left;">Etude House × Disney</span></span></p><p id="a0c0a810-7e59-4ca7-8200-763e547649d0" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="cc8c50bf-bd6e-4457-bb0b-bcad54cefb89" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="ff5859a2-0944-4d36-95ab-61a1afccbef1" style="font-size:18px;margin:20px 0px;text-align:left;">韩国领先的化妆品品牌Etude House与迪士尼可爱的猪角色Piglet合作庆祝2019金猪年。</span></span></p><p id="166360fd-a7f0-462d-9a6c-636e7b88d521" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="4b6e3bac-9172-4ce4-8fb4-c81b7e3abe85" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="21174947-fc85-4ae8-a284-ee9feb415b64" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="a9e48d79-99ea-41ca-a6bb-37431da0bc7d" style="font-size:18px;margin:20px 0px;text-align:left;">②深度开发自身艺术与人文价值</span></strong></span></p><p id="c3213ba2-012c-412e-a24f-6199003f3cff" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="9f35363a-6ced-4d82-8698-6f531f6af707" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="ecf0ea50-4e5d-4332-b769-e72e4ec43b1f" style="font-size:18px;margin:20px 0px;text-align:left;">故宫IP的打造</span></span></p><div id="78125a31-6bbd-459d-b5ac-71b7a97b0cc3" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b00fbd25fd9843a0b6b349acbcd6a23e~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=D9xaXweUA0f4XwAZHl%2BhhLRBD7E%3D" style="width:100%;"></div><p id="d09b0fd9-a153-499f-91c9-993687a474de" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="90a5b24b-d1e7-4336-9e3d-b7bc50c4b1d4" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="5ba91dbe-bcf1-4174-b027-446aadfd0804" style="font-size:18px;margin:20px 0px;text-align:left;">故宫除了大卖的文创产品，《我在故宫修文物》走红视频网站、康熙帝表情包刷爆微信朋友圈、故宫的猫火遍微博……故宫这个IP正在以前所未有的姿态融入到我们的生活中。</span></span></p><p id="0fe5512e-fb88-416b-ad99-16884f2750d8" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="742efdba-fcea-4a3a-8590-14852c8a51c0" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="4c31e321-c067-4e81-a78b-b270b915d5ed" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="dc026078-9837-4a28-be7f-6d781537cc74" style="font-size:18px;margin:20px 0px;text-align:left;">③角色线下展</span></strong></span></p><p id="481bb89f-c0df-4231-87d8-909069ecd558" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="cc63f958-0b73-44cc-9e46-71217306e581" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="f95467f8-bb1d-481c-a1fc-514e4c35fe66" style="font-size:18px;margin:20px 0px;text-align:left;">I am Sally 展览</span></span></p><div id="78e0bedc-2cc1-4896-9f60-df09e6d092be" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/57fbb0558d57443a944c98be57f1491a~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=G1xZRnthgmH1OgIHPAiINuuf1ZU%3D" style="width:100%;"></div><p id="55584393-9f47-4af0-80c6-f7bf766f7781" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="274a795d-0d95-4b2a-a2ae-1c2eb20e8754" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="185ae73f-7719-4eab-a3bb-1d7b9103e707" style="font-size:18px;margin:20px 0px;text-align:left;">全球角色品牌LINE Friends在上海的东方明珠塔推出了一个名为I am Sally的展览。</span></span></p><p id="4853385d-d9f5-43d5-92a2-a8fe55cdd324" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="efee6d51-faf3-4528-83c9-1a9083302696" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="7d593bc8-87fc-44d3-984c-06aa866d54b9" style="font-size:18px;margin:20px 0px;text-align:left;">这是LINE Friends的首次单独角色展览，它在Sally生日当天开幕，周末有超过6万名当地粉丝和游客参观。展览放置的4.6米高的大型Sally尤为特别地吸引了人们的注意，里面还设计了各式各样Sally主题的展览摊位和快闪店。</span></span></p><p id="2cef4491-5158-473e-918b-0bde13688479" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="7550fa36-d4ea-4eb7-9615-8f91fdbdafeb" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="8955ea12-5a02-41b1-ac3e-ecf259324ac3" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="1b96fe4e-6c06-4dc1-be24-261ad0d5fe36" style="font-size:18px;margin:20px 0px;text-align:left;">④角色新业务</span></strong></span></p><p id="9067aa98-51ca-42f2-9666-c4e67b580ab1" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="7d33f175-38c7-43a0-ac1a-ec2f7bbc3551" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="7a0bda63-a5bc-413f-a6be-766790b09a60" style="font-size:18px;margin:20px 0px;text-align:left;">BITE & BITE with LINE Friends</span></span></p><div id="e671c8a9-f3b1-49cc-9e71-4b32febcf67d" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/67624cac2ade40d3af9698296c4f6e15~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=WuKAH5F%2F0I2gHrhh%2Bc5cbKQiPk8%3D" style="width:100%;"></div><p id="4a01fdc4-d34a-476e-942b-4b9a36c509f6" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="be33a692-82e3-4da9-be82-46704a3745d0" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="a71cb307-e486-4dac-9bbb-0cc1ecf006a7" style="font-size:18px;margin:20px 0px;text-align:left;">LINE Friends在香港国际机场开了第一家Brown and Friends主题餐厅BITE＆BITE with LINE Friends。</span></span></p><p id="8f61c559-7bfd-43f6-abce-a4197a8a75d4" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="a16b953e-adbe-403d-a232-67a1565516eb" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="47c93bfd-72b1-4c54-b544-56712097eb0e" style="font-size:18px;margin:20px 0px;text-align:left;">这个基于LINE Friends的餐饮品牌旨在通过LINE Friends的角色提供最佳口味和愉快体验。LINE Friends一直在推出各种流行饮料和零食产品，并通过在韩国和中国经营BROUND等咖啡馆继续扩大其餐饮业务。</span></span></p><p id="479ef48d-8e63-40b5-be8c-6a801ea97a7f" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="8bc3f855-feb3-4636-95b1-f172231abf6a" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="2db263dd-ebe0-48b5-9ee2-5017b574dcd8" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="1c18a73c-ba47-4d6f-b958-a55e7ec57546" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="c477028a-61d7-4933-88c2-1a228e9d8e00" style="font-size:18px;margin:20px 0px;text-align:left;">观时的IP形象设计</span></span></strong></span></p><p id="7facd80a-ab92-4aba-b821-12d3007dc0e0" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="55099cd6-5ccb-4921-bb9f-c485edbb7e62" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="319b45e1-b9c2-4359-92f5-af2ddfec9686" style="font-size:18px;margin:20px 0px;text-align:left;">观时作为一个广告公司，在熟知了IP形象的设计及延展思路后，也在积极地进行尝试，以下是相关IP形象设计分享。</span></span></p><p id="18dcd3ca-456e-4eb9-af45-f5e7c9a54e36" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="ca279314-3ac1-42ef-b136-3dff817f2cf2" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="170b0254-203f-4eee-8672-6678e116a38e" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="1d17cd6f-386c-4a43-afd3-9a24cec4aa6c" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="d6a396d5-154f-4c64-8811-04f659263c09" style="font-size:18px;margin:20px 0px;text-align:left;">IP形象设计</span></span></strong></span></p><p id="11f9d6cd-4f3d-4fe6-b123-e96a0f2a3a64" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="50d2aee9-2860-46ce-9c56-dede01b09482" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="cc80bdbe-1fde-4e21-8c9d-a2beeb7c4169" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="0f94a08e-4158-4cac-85b1-a3141ba7e00b" style="font-size:18px;margin:20px 0px;text-align:left;">维智音乐</span></strong></span></p><div id="cd8b052c-f4d4-4b00-935e-466048847309" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5523e85d1e3c4736b7c4b37bdece88a7~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=8w1qdwM%2F1wwsl2HA9HPGvF9fLUY%3D" style="width:100%;"></div><p id="e5900109-c8d0-4261-8dab-87a36277ff50" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="63b0ab84-79ec-43f2-ba77-6c15e7d63ac4" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="5a72ce27-149a-4533-99c7-f95a8625dc14" style="font-size:18px;margin:20px 0px;text-align:left;">维智音乐是一家音乐艺术培训机构，起源于加拿大。因此IP设计运用了加拿大国宝海狸鼠加音乐的元素，通过卡通萌化，变成了现在的形象。</span></span></p><p id="5ad7eabc-d18f-47ab-a72c-af724e540cde" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="192cffbb-af36-47eb-b2c0-bceec7a1031d" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="8cf93e64-f0ad-47fc-b68b-b6bac8f11ebd" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="3ebbda05-3c16-480b-87c4-97a7e4a2ca43" style="font-size:18px;margin:20px 0px;text-align:left;">新唐万科广场X波点奶奶</span></strong></span></p><div id="aaf9d0c0-83c7-4cd6-b6f4-f7f6d3a1dd8d" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/42f2282e1a474b67ae1830e0fcf39b61~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=PKkzCc7jzf1dEhq%2F%2F3a3jAaQ5Bo%3D" style="width:100%;"></div><p id="1ad7816a-5afd-4ec7-b9cc-605d75b0bbd7" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="cc92a8db-b3ff-4f46-8379-9266668c191a" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="da15336d-8888-472f-aede-46de3678b4c8" style="font-size:18px;margin:20px 0px;text-align:left;">新唐万科广场作为社区型商业区，人群以带孩子的家长为主，因此设计了一个奶奶和小孙子的形象，主打亲民。</span></span></p><p id="9e1cf565-cc07-45f5-9fd5-64705742b89e" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="a8905870-4a0c-43ba-bb45-ab230e0ce005" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="86ab0014-a44c-4141-8a53-2ebdf316ab53" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="94f89151-30ee-46c9-b3e8-b9b06da9ec4f" style="font-size:18px;margin:20px 0px;text-align:left;">大雅乐盟</span></strong></span></p><div id="bb25e772-a28c-47a3-8220-971bade6866a" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7f82f75eaebe4b83ae9c7f8b61811b6f~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=TaXGjhLVfqzKmaTo0MyvG0p05m4%3D" style="width:100%;"></div><p id="88d6ce48-ea23-4488-b4cd-e5237a4cf411" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="5d6aa002-1078-4003-b807-0b9ec0893ba9" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="c4ffa237-9116-4e9d-a72f-d0fb23fa43a3" style="font-size:18px;margin:20px 0px;text-align:left;">大雅乐盟也是一家音乐艺术培训机构，此次IP设计以海豚为主体，IP形象应用于课件之间的串联。</span></span></p><p id="3a28b730-0884-464a-8b19-401c5fc1bc99" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="de9ec693-7396-4119-8bf7-5ebe84eef404" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="81a8ad96-ea3b-4755-8ae6-ed2e1e6f3de9" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="d6d6d80d-49f5-45b3-8bc1-bd90e8c1b5de" style="font-size:18px;margin:20px 0px;text-align:left;">小春堇国际保育园X小春</span></strong></span></p><div id="a68360a9-e036-44ce-9089-96ec416c276c" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9e0a59d20c444c48a3710de1c53e91dc~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=kcjlTNIJ1w5zBGOHaOGE0JK6NN0%3D" style="width:100%;"></div><p id="bc2faee3-8a77-449f-a493-45a13032ff0b" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="1f23f5d6-db0b-4002-bd3d-8ef7c1fa87d9" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="81902ed9-a93b-45fd-a201-4aed779dbe1f" style="font-size:18px;margin:20px 0px;text-align:left;">小春堇国际保育园作为一家日式保育园所，IP设计以戴着黄色帽子的孩子形象为主体。戴着黄色帽子是日本学校孩子的特色之一。</span></span></p><p id="565c1b46-955c-4418-9bcb-021e885f13b6" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="10077b27-0dbf-437f-9191-dabbdbff63d3" style="font-size:18px;margin:20px 0px;text-align:left;"><strong id="0cd499f1-627a-4926-acfb-0f88dde55a94" style="font-size:18px;margin:20px 0px;font-weight:700;"><span id="12a20e19-fe41-4d29-a2f1-2c8b1651b5fb" style="font-size:18px;margin:20px 0px;text-align:left;">大熹串烧专门店</span></strong></span></p><p id="5128ca8a-1a7c-482e-bec3-4a0a1dee50fe" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="7b37c9ec-9161-4f01-806a-06d9a650a98e" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="d1014c76-130b-482c-9138-965dc87cf8bb" style="font-size:18px;margin:20px 0px;text-align:left;">大熹是一家日式烧肉店，IP设计为两只日式传统的猫。</span></span></p><div id="1849fcd3-2da3-4539-8847-07789fbf6521" style="font-size:18px;margin:20px 0px;text-align:left;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ac20d8c3a6d64697b43258c7e8008217~noop.image?_iz=58558&from=article.pc_detail&x-expires=1660435416&x-signature=%2Fj%2BYQY6X58rVH2sZQ%2BypLp5%2BuL8%3D" style="width:100%;"></div><p id="a4787dbe-3dcf-4114-8f94-1fd5e207606a" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="81f93515-f270-4dca-b083-84c3bd452c6f" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="fd956d27-7752-4fae-9939-088f108a9958" style="font-size:18px;margin:20px 0px;text-align:left;">尽管IP已经是一个被人熟知而且广泛运用的概念，但是在当下IP并没有过气。</span></span></p><p id="d448d5d6-d7b4-4b21-a9c4-f08465bef950" style="font-weight:400;text-align:left;line-height:1.667;margin:20px 0px;font-size:18px;"><span id="533a8cd9-8b0c-4a65-a615-1095d2667a47" style="font-size:18px;margin:20px 0px;text-align:left;"><span id="c7b3f5f5-ea6d-44bc-8753-6fd86e8679ff" style="font-size:18px;margin:20px 0px;text-align:left;">选对合适的方法去打造IP，丰富IP的内容化特征，打造足以吸引消费者的人格化属性，不断增强IP与消费者的黏性，再通过IP授权、开发IP衍生品等方式就可以创造IP商业化价值，实现盈利。</span></span></p>
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